In 2015, Peet Limited invites you to join a celebration of 120 years of continuous service to the Australian community.

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What would James Peet have made of marketing property in the digital era? Chances are, he would have led the way. Innovation was a way of life for this energetic property man.

His advertising was bright, witty and colourful and he was quick to introduce flexible finance options, ferry buyers to new estates in a chauffeur driven car, employ his own auctioneer and even engage an architect to help design new homes – a precursor to modern-day display villages and design guidelines perhaps?

Home

What would James Peet have made of marketing property in the digital era? Chances are, he would have led the way. Innovation was a way of life for this energetic property man.

His advertising was bright, witty and colourful and he was quick to introduce flexible finance options, ferry buyers to new estates in a chauffeur driven car, employ his own auctioneer and even engage an architect to help design new homes – a precursor to modern-day display villages and design guidelines perhaps?

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In 1967, the Daily News said James Peet was “a gimmick man before the term was invented”. He would sometimes put the second “e” in Peet back to front and once used a burnt tree trunk, resembling a man, to advertise a subdivision in Carlisle.

It became a landmark and might be called one of the earliest subdivision entry statements that are an integral part of the development industry today.

James Peet marketing property in the digital era.
Marketing
A French De Dion car and chauffeur.
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Sunday Times 18 August 1912.
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“A gimmick man before the term was invented.”
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